Fresh-first Technology

Afresh uses artificial intelligence to transform fresh operations across the supply chain.

The intelligent supply chain

A.I.-assisted decision-making

Afresh has created A.I.-assisted decision support systems to handle the unique complexities of fresh food. This technology empowers team members to make more profitable, efficient, data-driven decisions.

Familiar, existing workflows

Afresh integrates into your technology stack and existing workflow. Our technology works seamlessly with a wide range of grocery technology solutions and naturally aligns with current in-store and corporate-wide fresh food processes.

Satisfied employees, delighted shoppers

A streamlined and modern workflow removes pen and paper, reduces time spent ordering, and brings out the best in your people. This allows department managers to spend more time helping shoppers and rotating, culling, and detailing fresh departments.

Solutions for all Fresh decisions


  • Replenishment
  • Stock-out detection
  • Merchandising
  • Assortment
  • Staffing

Distribution center

  • Warehouse inventory optimization
  • Procurement
  • Contracting
  • Logistics


  • Inventory visibility
  • Financial forecasting
  • Consumer insights
  • A.I.-assisted dashboards

Our technology is enabled by state-of-the-art machine learning

Machine learning at scale

Accurate predictions over 100M+ data points, continuously improving with more data.

Probabilistic methods

Forecasts which capture the entire distribution of possible future events.

Multi-task and meta-learning

Models that predict on new items and on rare events with limited historical data.

Model-based reinforcement learning

Optimizing store objectives under a probabilistic, data-driven model of the future.

Human-in-the-loop AI

Works alongside human operators, augmenting their skills and intuition.

Trusted, cutting-edge technology

Our algorithms have been peer-reviewed and featured at leading AI conferences.

Start Afresh

  • We are technologists on a mission to make fresh food better
  • Founded by multidisciplinary Stanford graduates
  • Our cutting edge research is published across academia
  • We’re backed by Silicon Valley’s top investors
  • We’re looking to hire passionate people who believe in power of technology to change the Fresh food supply chain